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Sunday, June 12, 2011

PARK AVENUE















Launched: 1986

About Park Avenue: As India’s premium lifestyle brand, Park Avenue’s designs embody the latest in international fabric, styling, colour and fashion trends. They cater to customer needs with formal clothing for varied occasions—a day at the office, high-powered corporate meetings, family get-togethers or festive occasions. Their creations can be found at exclusive Park Avenue stores and ‘the Raymond Shop’ chain of stores.

A brand from the acclaimed House of Raymond, Park Avenue has been the recipient of several awards for its lines and brands. Most recently, They received an award for ‘Most Innovative Brand’ at the Lycra Images Fashion Awards 2008.
Product Innovation: Their belief in constant innovation has led them to make shirt lines new and unique every time. New materials like Cotton XLA add extra comfort and durability, reducing the stress that stretching causes to the shirt. Pure White Shirts stay white for longer, and are made using our ETI(Easy To Iron) technology, while Crystalline shirts have a unique anti-microbial finish with anti-odour properties. And Park Avenue’s Anti-UV shirt is treated with a Liquid Ammonia finish that helps scatter the harmful UV rays, without them reaching the outer epidermal layer of your skin.

Park Avenue Woman: In 2007, Park Avenue Woman—a complete range of formal office wear for women—was launched. Park Avenue Woman is designed especially for the working women professionals of today. The brand offers three distinct and elegant lines that include business formal wear, leisure wear and evening wear. Park Avenue offers the finest fabrics, with attractive fits and cuts to style and give her the confidence to look her best and play the lead with least effort.















1 comment:

  1. Great article on Park Avenue. And I can see some good articles on markeitng/branding.

    Thanks,
    Merient Infotech

    ReplyDelete