PEPE JEANS

Launched: 1973

About Pepe Jeans: Portobello Road, London. This is where the story of Pepe begins. This was the place where three NRI brothers, originally from Kenya, created a new concept in jeanswear design and marketing in the United Kingdom: Pepe Jeans. The jeans they designed focused on London’s energy and its street-inspired fashion. Within the first two years of the brand’s existence, Pepe Jeans became the second most popular jeans-wear brand in the UK, and began to spread its presence throughout Europe.

Pepe Jeans has become a leader in the international casual-wear market, by infusing traditional denim wear with a modern fashion collection influenced by the streets of London. New fabrics, finishes and silhouettes are constantly being developed to maintain Pepe Jeans as an innovative jeans and casual-wear resource right across Europe.

Pepe Jeans is now sold in more than 80 countries and new markets are being added rapidly. Pepe Jeans has the unique distinction of being one of the largest casual-wear brands in Europe, competing effectively on a global basis.

The year 1989 saw the launch of Pepe Jeans in India. Quietly making in-roads into many a heart, Pepe has become one of the most adored fashion brands in the premium segment; enjoying a market share of 25 percent, which is the highest in the international premium segment of the casual-wear market.

Pepe Jeans today is a complete casual-wear brand, and sells everything one would associate with casual-wear viz. casual cotton shirts, T-shirts, denims, fashion tops, dresses, jackets and accessories.

• It is all about premium jeans and casual-wear, young at heart, positively rebellious with a broad appeal, innovative but commercial, for both sexes, global, bold and ambitious.

• They are committed to quality. 

• They strive to be the most commercial, most service-oriented and most supportive brand, highly committed to the needs of clients whom they consider to be their partners. 

• They aim to become the main consistent player, without compromising on any of our fundamental values in every market they operate.

• They are focused on the upper middle to upper segment in their pricing structure and distribution channels.

• They support a unique store development (visual merchandising) program consistent with our modern and youthful urban image.