PARX

Launched: 1999

About Parx: Parx is a premium casual lifestyle brand which is positioned to cater to the needs of consumers who are looking for dressing up for life. Right from its inception, Parx has been the preferred choice of brand in the casual wear segment with continuous innovations and international trends and styles.

The brand goes to great lengths to ensure quality. The manufacturing process uses the best of machinery, techniques, tracking systems and processes. These are automated to a large extent.

Distribution is through the following channels: Exclusive Parx brand stores, which are company-owned and operated; the Raymond Shop (which offers fabric from Raymond and other readymade brands from the house of Raymond); large format stores like India Bulls, Central and other leading menswear stores.

Target Audience: Parx reflects the persona of the energetic 22–30 year old who is aggressive, outgoing, dynamic and lives his life to the fullest. Parx reflects the pulse of the new generation which looks at clothing as a reflection of their attitude and vibrancy.