4.2 SOME MAJOR BRANDS IN INDIA

4.2 SOME MAJOR BRANDS IN INDIA

Launched: 1992

About Spykar: The Spykar story starts way back in 1992, when Prasad Pabrekar, led by ambition, ventured into fashion apparel and accessories to make use of his vast repertoire of technical knowledge in the processing of denim garments.

Spykar built its business around the ever young and the most universal youth product: denim. The enterprise has grown on the promise of a great product which compares to the best in the world, and the same has been steadfastly achieved. Besides creating a commendable product, Spykar has built one of the only successful and consistent youth-wear brands of the country.

Our team of young, dedicated and very creative designers, who are extremely aware of the latest trends in the international market, are continuously on a rampage to innovate and to bring new styles, cuts and fabrics to the market. We experiment a great deal on new styles and accessories, making them trendy and accessible to the Indian consumer. Since Spykar designs specifically for Indian audiences, we believe we have the best fits and designs in our repertoire.

Product range: Since the last five years, Spykar has shed its ‘Only Jeanswear’ image and entered into manufacturing and marketing various lifestyle accessories like eyewear, travel gear, deodorants, bags, funky jewellery, belts, socks, and other accessories through its own network and through the brand licensing route. Spykar is the only Indian brand which has licensed its brand name to third parties successfully in eyewear and travel gear categories.

Brand focus: The brand has always focussed on u:th and their aspirations and has built the product portfolio accordingly. All our marketing efforts are targeted at making the brand relevant at all times to this discerning audience. Spykar has always been at the forefront of youth-related initiatives, whether it’s events, college fests, movies, social issues like aids awareness, or rallies. Spykar has always been there to support the youth of India. And that, besides it products and designs, is what makes Spykar the most preferred and India’s leading youth brand of clothes and accessories.

Consumer connect: The brand keeps pace with the changing times by only engaging consumers through a slew of BTL activities. It’s been the biggest strength of the brand in establishing and maintaining a close connect with its target audience. Spykar, for the last five years, has reached its audiences through very strategic in-film placements which, though quite blatant at times, delivered the oomph. And so impactful has it been, that even in the absence of a brand ambassador, the brand’s imagery, positioning and popularity has only continued to strengthen!

Spykar belief: The company is eco-friendly, socially responsible, evolving, profit-oriented, always people-centric and fair to those who work for it.