2.4 MODES OF MARKETING
Internet marketing is the most cost effective and efficient method marketing during a down economy. Why? Internet marketing allows you to make adjustments within minutes when a marketing campaign is not working. It allows you to reach out to consumers within minutes and specific target your marketing in a way that no other marketing vehicle does.
Social media marketing is marketing using online communities, social networks, blog marketing and more. It's the latest "buzz" in marketing and often can seem confusing to those exploring options using social media outlets. Learn where to start when it comes to social media marketing and where you can get started. Gain insight into social media platforms such as Twitter, LinkedIn, Facebook and more.
Advertising is a process used for promoting a product or business. it can defined as a paid form of communicating a message by the use of various media. Advertising helps people to make aware of a brands launching. Advertising can be used for comparing a particular brand and its benefits with its competitors
By the integration of the above elements viz. public and relation we get public relation. It is a profession that is a part and parcel of management function.
According to Edward L. Bernays, “public relation is the attempt by information, persuasion, and adjustment to engineer public support for an activity, cause, movement, or institution.
Word of Mouth Marketing
Word of mouth is still one of the most powerful forms of advertising on the planet. The best word of mouth comes from satisfied customers. Go the extra mile for them, and really work towards building relationships with your customers. This will result not only in more leads but they'll keep coming back to you in the future. Try running special promotions or coupons for these regular customers to help them feel that they are special and you'll really be able to continue to build on these relationships in the future.
The best marketing strategies take advantage of all the different types of advertising. By spreading your ad dollars around you can be assured of greater success and better interaction with the public. Start small by combining a special promotion that will run both in print and online avenues at the same time. You can keep track of the success of each method by using coupon codes to see which form suits your company the best
Newspaper circulation has been in decline for the past two decades, and signs for the future are not looking good. In order to increase newspaper circulation, more emphasis should be placed on marketing. Newspaper marketing jobs might be the only newspaper jobs available! Still, other newspapers outsource their marketing to a newspaper marketing agency. Either way, newspapers need to make big changes.
In a day and age where most people seem to have their computers on at work and their televisions on at work, and radio is dominated by syndicated talk shows, can radio play a constructive part in a marketing campaign?
Yes. There are a few ways in which radio can dramatically help a marketing campaign.
In my view, the most important aspect of radio marketing is no longer advertisement-oriented. Instead, it can be used to develop credentials as a celebrity or an expert. Most of the stations interview people from time to time, and if your product has a local focus, being heard on the radio is likely to give you instant credibility among the listeners. They will call you immediately if they need help in your area of expertise, and I have found that this immediate effect will last longer than you might expect-several weeks perhaps, even for a single interview.
There is also a cumulative effect from more than one interview. After hearing you a few times, your potential customers will feel like they know you and consider you almost a friend. They will remember you if they need your services, and they will be far more receptive to a direct mail campaign.
Even if your market is not predominantly local, the celebrity effect can be extremely helpful. You can refer to your interviews, and since much radio programming these days is accessible by internet, your customers can actually look you up and listen via the web. And you can link to the interviews on your website. Because of the web connection, the interviews are sometimes searchable and increase your "presence" in the search engines. And radio interviews have that "spontaneous" feeling (although they are rarely actually spontaneous) that lends itself to viral marketing. The same familiarity and spontaneity, although to a lesser extent, can be achieved with radio advertising.
Of course, the trick to using radio as a significant part of a marketing campaign is to get interviewed, or to get enough radio commercial exposure at an affordable price, preferably free.
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